Fresh Updates

January 27, 2025

Our Founder & Head Chef Nathaly Ascencio honored as one of Forbes’ Top 30 Entrepreneurs of 2025

With over 6 years of experience leading Comida Fit, Nathaly has built a revolutionary gastronomic lab dedicated to transforming lives—one meal at a time. Her leadership, passion, and innovative vision have redefined what healthy eating means by making it accessible, personalized and downright delicious.

Forbes’ Top 30 Entrepreneurs of 2025

As we reflect on the progress made in recent years, one thing is clear: entrepreneurship has become the cornerstone of innovation in a rapidly changing world. The challenges of 2024 tested the limits of creativity and resilience, forcing business leaders to think differently, adapt swiftly, and embrace bold ideas like never before.

Now, as we step into 2025, a new generation of entrepreneurs is redefining success. These visionaries aren’t just launching companies; they’re building industries, solving global problems, and challenging norms. They understand that leadership today demands more than just profits: it requires a commitment to impact, sustainability, and community.

Forbes Founder is proud to spotlight the Top Entrepreneurs of 2025, a remarkable group of individuals who are not only transforming their industries but also rewriting the narrative of what it means to lead. Their journeys reflect the true power of perseverance, bold thinking, and the belief that business can be a force for good.

Meet Nathaly Ascencio: Visionary Founder & Head Chef Behind Comida Fit's Revolution

Nathaly is the founder and Head Chef of Comida Fit, a revolutionary gastronomic laboratory dedicated to transforming lives through personalized, healthy eating. Based in Medellín, Nathaly’s passion for culinary arts and wellness inspired her to create a brand that not only nourishes the body but also empowers individuals to reach their physical and emotional goals. Comida Fit specializes in custom meal preparations tailored to the unique needs of each client, from weight loss and muscle gain to maintaining balanced nutrition. With a focus on quality and flavor, Nathaly has redefined what it means to eat healthy, making it an experience that is both delicious and accessible.

Under Nathaly’s leadership, Comida Fit has grown into a trusted name in the healthy food industry. By offering fresh, personalized meals 365 days a year, the brand has become a staple in Medellín for individuals seeking sustainable and enjoyable solutions to their nutritional needs. Nathaly’s innovative approach combines education, gastronomy, and a deep understanding of her clients’ lifestyles, ensuring that every bite supports their journey toward becoming the best version of themselves.

Overcoming significant challenges, such as raising awareness about the importance of healthy eating in a world dominated by fast and often unhealthy options, Nathaly has shown resilience and creativity. Through her work, she demonstrates that eating well doesn’t mean sacrificing flavor or convenience. Her philosophy is rooted in listening to her customers, educating them about balanced diets, and consistently delivering high-quality meals that inspire trust and loyalty.

Looking to the future, Nathaly envisions Comida Fit becoming a leading name in healthy eating across Latin America and beyond. Plans are already underway to integrate cutting-edge technology like artificial intelligence to optimize recipes, customize nutrient tracking, and explore new culinary innovations. Nathaly also aims to strengthen strategic partnerships and create unique gastronomic experiences that connect people to the transformative power of food.

Beyond her business success, Nathaly is committed to making a meaningful impact on her community. She provides local employment opportunities, supports the families of her collaborators, and leads annual social initiatives to benefit underprivileged children in rural areas. Through these efforts, she combines her passion for food with a deep desire to give back, creating a ripple effect of positive change.

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"Fuel your body and mind with greatness—Healthy Bites by Comida Fit"